Portfolio · 2026

Global MBA ’27 · New Orleans / Paris / Munich

MadelynGuerra

Creative marketer. I come up with the idea, shoot it, and make it land.

madelynguerra1@gmail.com linkedin.com/in/madelynguerra

About

Hi, I’m Maddie.

I’m a marketer who loves the making part: the shoot, the edit, the post that actually lands.

I’ve run social for a plastic surgery practice, filmed creator content for a Marc Jacobs Fragrances partnership in Barcelona, and made short-form video for my university’s Global MBA program.

4countries lived and studied in: US, Spain, France, Germany
3universities in one Global MBA: Loyola, SKEMA, LMU Munich

Off the clock: photography, boxing, dancing, and making my own ties and leather goods.

Maddie Guerra in a navy pinstripe suit against a white wall
Global MBA ’27

Case 01 · Paid creator partnership · Barcelona 2024

Marc Jacobs×
Arlinda

Creative directionFilmingEditing

My roleVideographer and creative director for Danish creator Arlinda, on content for a Marc Jacobs Fragrances partnership

Playing
Arlinda holding the Daisy Wild bottle up to her face

45.1K

views on the reel

I directed, filmed and edited partnership content for Danish creator Arlinda, from shot ideas to the final cut. We worked together for five months, January to May 2024, while I was studying in Barcelona.

For Daisy Wild we shot outdoors in natural light: the bottle held up against leaves, close-ups through the glass, and Arlinda moving through the garden so the fragrance feels like part of a day, not a product shot.

Watch the reel on Instagram

Post
Paid partnership (“Annonce”) for Marc Jacobs Fragrances, with Danish beauty retailer Matas
Market
Shot in Barcelona, posted for Denmark
Response
45.1K views · 470 likes · 17 comments

Case 02 · May 2024 – May 2025

Weiler Plastic Surgery

Social strategyScriptingReels & TikTok

My roleMarketing intern, social media. Worked with the surgeons and aestheticians on camera.

The challenge

Surgery is clinical, and a little taboo.

People have real questions about scars, recovery and what happens in the treatment room, but they rarely ask them out loud. The account needed to answer them in a way that felt approachable.

Playing

What I did

Doctor-led education

  • Ran the content calendar across surgery, skincare and laser services
  • Scripted and produced reels with surgeons and aestheticians
  • Set up a partnership with local bakery Pretty Funky Treats and ran a joint giveaway, from the deal to the photo

See more on @drwomac

Playing
Skincare bundle and a Pretty Funky Treats cake styled on a gold bar cart against a pink wall

Partnership · August 2024

Back to School, Back to You

I set up the partnership with local bakery Pretty Funky Treats for a joint giveaway: a $715 skincare bundle, plus a cake and a $50 gift card. Then I styled the shot and took the photo myself.

2.9Klikes
672comments

More likes than the account had followers.

See the post

The result

2501,200

Followers on @drwomac in the year I ran the account, May 2024 to May 2025. Nearly five times the audience, built on education rather than ads.

Case 03 · Aug–Dec 2025

Loyola Global MBA

Short-form seriesFilmingEditing

My roleGraduate assistant, College of Business

Playing

Mid-Semester Check-In

Student interview series

Playing

Explore the French Quarter

City guide for incoming students

Making a program feel like a place.

  • Planned and filmed a short-form series: student interviews and city guides
  • Designed and sent the graduate newsletter
  • Reached prospective students through Handshake and info sessions

04 · Photography & personal work

The Eye

Shooting since 2022, on digital and film. This is where the taste behind the other work comes from.

Artist promotion

Freelance press photos for musician Abstract and New Orleans DJ Cole “Tchoupo”, plus a plan for each on using them to promote shows and music on social.

Musician Abstract holding up a small camera
Portrait of Abstract in a white shirt and tie
DJ Tchoupo performing under green stage lights
Black and white shot of the DJ booth from behind
New Orleans Saints player celebrating with the ball before the game
Saints cheer flyer mid-air above the stunt team in the Superdome
Saints cheerleader mid hair-flip with pom-poms
Musician playing tambourine on a festival stage

Events & sports

Festival coverage for The Maroon, Loyola’s student newspaper, and sideline shots of the New Orleans Saints players and cheerleaders.

Education

Four countries. Four universities. Four degrees.

May 2027
Global MBA, Triple Master Program
Loyola University New Orleans · SKEMA Business School, France · LMU Munich, Germany
May 2025
BBA, Marketing & Management
Loyola University New Orleans
Jan–May 2024
International exchange
ESADE Business School, Barcelona